AI Insights · Timothy · April 2021
Top 5 Merge Games in Latin America: Q1 2021 Performance Overview
An analysis of the top 5 merge game apps in Latin America for Q1 2021 shows varying trends in downloads and user engagement. Detailed insights are provided by Sensor Tower.
As we delve into the first quarter of 2021, the merge game category continues to captivate mobile users across Latin America. Sensor Tower has compiled data on the top 5 merge games on the unified platform, revealing interesting trends in downloads and weekly active users.
Puppy Town - Merge & Win, published by MeetJoy Studio, kicked off the quarter with a strong download count at 282K in the first week of January, peaking at 301K in the second week. However, the trend gradually declined to 182K by the end of March. The game maintained a healthy base of active users, starting at 788K and hitting a high of 840K before ending the quarter with 551K weekly active users.
Next up, Crazy Hexagon by Lucky Game Studio CO., Ltd. saw a dramatic surge in downloads, reaching 372K in early February, followed by a peak at 414K in mid-February. This upward trend reversed sharply, dropping to 24K downloads by the end of March. The weekly active users mirrored this pattern, starting at a modest 3K and soaring to 411K before declining to 142K.
Cutie Garden, from MiniJoy Studio, showed consistent growth in downloads, starting at 37K and climbing to a peak of 178K in early March. Weekly active users followed a similar upward trajectory, beginning at 80K and reaching a high of 345K, before slightly decreasing to 289K by the close of the quarter.
Impostor Academy－Match & Merge by CASUAL AZUR GAMES started with 135K downloads at the end of December and experienced a decrease to 20K by the end of March. The weekly active users exhibited a downward trend, from 185K to 46K in the same period.
Lastly, EverMerge: Match 3 Puzzle Game by Big Fish Games showed a mixed pattern, with downloads peaking at 52K in late January and then falling to 33K by the end of March. In contrast, the weekly active users consistently grew from 94K to 170K throughout the quarter.
While the revenue for some apps was negligible, the focus remained on the download numbers and user engagement. For more detailed insights, Sensor Tower's platform offers a comprehensive analysis of app performance across various metrics and regions.
